The future of aromatherapy in 2022 and beyond
Well-being and wellness are key topics in 2022 and beyond. All of us are looking for a holistic approach to health and wellness that touches nearly every aspect of life. Studies show that people are participating in more fitness classes and activities than before. They seek strategies that improve their well-being. They use products, devices, and apps that aid sleep, eat more organic and natural foods, take health supplements, and follow special diets. Aromatherapy plays an important role in their new health rituals.
The well-being opportunity
Aromatherapy is a holistic healing treatment that uses the aromas of natural plant extracts to promote health and well-being. Essential oils are the oils from plants, containing several dozen or even a few hundred aromatic substances. Grapefruit, peppermint, rosemary, and chamomile [hyperlinks to product pages] are some examples of essential oils valued for their scent and health benefits. Consumers believe in the healing and mood-boosting properties of essential oils, and the market is booming, with global sales of $8.74 billion in 2020 and projected to reach $15 billion USD by 2026, according to a report by Fortune Business Insights™. In addition, Google searches for “essential oils” have increased 200 % since 2013.
Traditional benefits of aromatherapy
- more happiness
- better sleep
- more balance
- increased comfort
- higher energy
Trends in aromatherapy
Although aromatherapy is a traditional practice with ancient roots, it features trends like any other aspect of our society. We have compiled a selection of current trends that include product packaging, oil format, and sustainability.
Moving towards a minimalist aesthetic
Packaging has become cleaner and clearer and labels are more straightforward.
An evolution in the format of essential oils
Aromatherapy uses single oils made from natural plants and extracts, such as rose, lavender, and ginger [add hyperlinks to our product pages]. It also incorporates blends of oils targeting specific benefits, such as better sleep or more energy [hyperlinks to our product pages]. Oils in whichever format are added to a wide range of products, from candles to body washes.
Emphasizing benefits beyond aromatherapy
Consumers believe essential oils offer a simpler, better scent experience. They look for products with stories that support their well-being. They seek products that they perceive as:
- offering expertise
While aromatherapy has always emphasized benefits of oils for health and wellness, today it also focuses on the stories of the ingredients themselves.
Ingredient traceability and transparency
Another important trend in aromatherapy is the emphasis on sustainability. Consumers are searching for products that are:
- from farm to home
- committed to essential oil purity
- made of sustainably sourced ingredients
- socially responsible
Aromatherapy today engages scientific research to study the effects of essential oil on health and to better support product claims, such as a promise of a better night’s sleep.
Of course, the trends are only a starting point for your own experiments. We invite you to explore new possibilities by using essential oils and blends, creating products that improve the wellness and well-being of your consumers.